Wednesday 12 November 2014

Project building - psychological barriers to using social media

Project planning has begun in earnest as the first assignment deadline approaches. So being that this module is all about being a 'networked practitioner', it is expected that we try and explore our openness and practices. Thus I am trying to be open while working through the planning process, one, so I can reflect on how this feel, and two, so that I can start to use my network to help. 

So I am sharing my work in progress, as it progresses. So if you think you can help me with the research or theory, or you want to lend me your ear, comment or feedback on anything, please do. And remember it is a work in progress!!

Project plan - part 1

Being Prepared. Exploring the psychological barriers to volunteers using social media and adopting a values-driven approach to empowerment.

Project overview

“You wouldn't climb a mountain without being prepared, so you shouldn't use social media without doing the same!”
Background
Scouting volunteers do amazing things with young people every day, but there exists a fear of using online tools like social media for Scouting purposes. We help volunteers overcome their fear of the online world by reminding them of the values and methods of Scouting and that the online world is just another ‘undiscovered world’ of opportunity. Thus they can be part of the ‘open landscape’, exhibiting their values, being appropriate role-models and effective 'digital' citizens by working in partnership with young people.

Linking to the conference theme: a focus on Inclusion
Looking through the lens of 'inclusion', the project will investigate the wider issues of why adults don't want to use social media or why they feel social media doesn't include them. There are physical barriers like poor internet access and knowledge and skills, however this project will explore the psychological barriers that make volunteers feel powerless or afraid to use social media.  If we want them to use social media then we need to empower them by addressing their fears. This will involve looking at and helping them to manage the risks, as well as their own identities. In summary, Scouting is all about overcoming fears, trying something new, creating community and being empowered. Consequently the values and methods of Scouting are synchronous with overcoming the psychological barriers of using social media.

Project purpose and scope
One of the main deliverables of this project is to create a proto-type multimedia learning artefact for volunteers. However the project’s underlying purpose is to explore role of psychological barriers in relation to making social media accessible to volunteers.
This project will focus on three main topics: identity, safety and confidence and explore the barriers of fear and power within an open environment. Therefore the theme of inclusion needs to address issues of confidence, safety and identity in relation to overcoming fear and feeling empowered.


This is an upside down project, because the key messages to empower volunteers are already in place. The project activities will seek to underpin these key messages by drawing on existing research and practice to identify the issues surrounding these barriers and provide a sound theoretical basis for taking this approach and linking back to the values and methods of Scouting.

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